Our deli has a new name

Over the next few months, you’ll notice changes – some big, some small – to the look of the co-op.

We’re introducing a new logo, t-shirts, grocery bags and in-store signage. It’s all part of a rebranding campaign that started over a year ago and is finally ready for primetime.

What is rebranding? For that matter, what is a brand? The long answer: A brand is a mixture of tangible and intangible attributes represented by a range of symbols, including the brand name and logo, as well as the manner in which one speaks and behaves.

Put another way, a brand is the feeling you get when you walk in our front doors.

In the past, our logos and in-store signage have used a variety of colors and fonts. This lack of consistent presentation distracted from our emphasis on healthy food, as locally and sustainably produced as possible.

Strong brands are a result of careful management and consistent execution. A brand summarizes the spirit of the company by conveying its mission, vision, and philosophy. That’s what we’re hoping to achieve with our new campaign.

What will it look like?

In recent years, the co-op’s “power veggies” were used in place of a hyphen in the word “co-op.” Our new logo returns the hyphen to its rightful place and removes the signs from the veggies’ fists – putting the power back in the “power veggies.” In the future, the veggies will be on marketing materials, advertising, and stationary, but they will no longer be featured in the logo.

Our new logo color is green. Specifically, it’s pantone 583. We like to call it “cooperative green.” We’ll continue to use the Neutra font family that debuted on co-op posters and freezer case signs over a year ago.

The biggest change: We’re renaming the co-op’s deli “Conspiracy Kitchen.” And we’ll apply that naming structure to our other signature departments and products. Keep your eye out this fall for Conspiracy Beer (more on that later!).

We’re excited about the new co-op’s new look, and hope you are too! If you have any questions, please email Marketing Manager Coley Ward ([email protected]) or call him at 624-4821.

The last First Friday Summer Sale of the year is September 2!

Don’t miss our last First Friday sale of the summer! From 6-8 p.m. we’ll have live music by The Carnivaleros and free food by Conspiracy Kitchen, Julie Bar, Heaven Sent Organic Beef, and Isabella’s Ice Cream.

All day long, co-op owners will get 10% off purchases (excluding gift cards, Basic Buys and special orders). Not an owner? Join the co-op on First Friday and get a $10 gift card!

Friday will also be a great time to pick up that Food Conspiracy t-shirt you’ve had your eye on. Food Conspiracy t-shirts and caps will be 50% off!

Co-op Orientation

Want to learn about how the co-op works? About where our food comes from, what we stand for, and how you can best take advantage of sales and other promotions? Food Conspiracy board member Robert Oser will be conducting an orientation at the co-op on Wednesday, Aug. 10 at 6 p.m. This orientation is designed for new owners, but anyone can attend! Email [email protected] if you plan to participate.

Can’t make it on Aug 10? The next orientation is Aug 24, also at 6 p.m.

Change of plans: The board will meet in July

The Food Conspiracy Board of Directors will meet on Wednesday, July 6, at 6:30 p.m. at the Friends Meeting House, 931 N. Fifth Avenue. Co-op owners are invited to attend.

The Board was not originally scheduled to meet in July, but board needs to meet to name a new treasurer and secretary. The most recent treasurer/secretary, Cody Witham, recently tendered his resignation. We’ll miss you, Cody!

As always, co-op owners who attend the board meeting accrue 3 volunteer hours, good for a 5% discount at the co-op the following month.


The Food Conspiracy Co-op, which celebrated its 40th anniversary in February, recently agreed to lease a building that will more than double the size of the co-op’s physical footprint.

The 6500-square-foot building at 425 E. Seventh Street is a two-story structure that was formerly office space for Verizon and others. The building features a 1,000-square foot area that the co-op plans to convert to a commercial kitchen. It is owned by Hoff-7th LLC, an investment group represented by Ann Lovell, a local CPA known for her philanthropic endeavors, and Richard Studwell, who has developed several inner city projects and restored numerous prominent historic buildings throughout the state.

The new, larger kitchen will allow the co-op to expand its deli menu, which currently includes two daily soups and a variety of sandwiches, wraps and salads. The co-op also plans to begin to offer expanded catering services.

Currently, the Food Conspiracy’s Avenue Deli prepares its popular foods in a kitchen that is the size of a walk-in closet. The co-op’s new, larger kitchen will include a walk-in freezer and cooler, double-stack convection ovens and a six-burner range.

“The co-op traces much of its recent financial success to the growth in popularity of its deli,” says Coley Ward, Food Conspiracy marketing manager. “People love our tempeh BLT sandwiches, carrot and kale salad, and red lentil dahl soup. Soon, they’ll have even more options to choose from.”

A full service grocery store is a key element in the establishment of a viable mixed-use, residential infill area, and neighborhoods in other cities have gone to great lengths to lure grocery stores. Phil Whitmore, former Director of Transit Oriented Development for Metro Portland, says that their research “showed that a viable grocery store in an infill neighborhood added more per-square-foot value to nearby housing than any other demographic factor.”

Ward 6 City Councilmember Steve Kozachik lauded the co-op’s announcement, saying “this is an exciting addition to 4th Avenue and I know the community is really going to embrace this expansion.”

The Food Conspiracy Co-op began as a buying club in 1971 with the motto, “food for people, not for profit.” Anyone can shop at the co-op, which is collectively owned by nearly 2,000 people.

Coley Ward
Food Conspiracy Marketing Manager
(520) 624-4821
[email protected]